Customer Segmentation using RFM

Related tags

Deep Learning Customer-Segmentation-using-RFM
Overview

Customer-Segmentation-using-RFM

İş Problemi

Bir e-ticaret şirketi müşterilerini segmentlere ayırıp bu segmentlere göre pazarlama stratejileri belirlemek istemektedir.

Örneğin şirket için çok kazançlı olan müşterileri elde tutmak için farklı kampanyalar, yeni müşteriler için farklı kampanyalar düzenlenmek istenmektedir.

Veri Seti Hikayesi

Online Retail II isimli veri seti İngiltere merkezli online bir satış mağazasının 01/12/2009 - 09/12/2011 tarihleri arasındaki satışlarını içermektedir. Bu şirketin ürün kataloğunda hediyelik eşyalar yer almaktadır. Şirketin müşterilerinin büyük çoğunluğu kurumsal müşterilerdir.

Değişkenler

InvoiceNo: Fatura numarası. Her işleme yani faturaya ait eşsiz numara. C ile başlıyorsa iptal edilen işlem

StockCode: Ürün kodu. Her bir ürün için eşsiz numara

Description: Ürün ismi

Quantity: Ürün adedi. Faturalardaki ürünlerden kaçar tane satıldığını ifade etmektedir

InvoiceDate: Fatura tarihi

UnitPrice: Ürün fiyatı (Sterlin cinsinden)

CustomerID: Eşsiz müşteri numarası

Country: Müşterinin yaşadığı ülke ismi

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