Rule-Based-Classification-in-a-Banking-Case.
A CRM department in a local bank works on classify their lost customers with their past datas. So they want predict with these method that average loss balance and passive duration for future.
Important variables :
AGE: Age of the lost customers
JOB: Profession of the lost customers
MARITAL : Marital status of the lost customers
EDUCATION : Last graduated of the lost customers
BALANCE : Losing money ($) per the lost customer
LAST_TRANSACTION : Time since last transaction (day)